How to Get Your Product Recommended by ChatGPT and Google's AI Answers
"What's the best app for tracking calories?" "Which invoicing tool is good for a small studio?" People used to type those questions into Google and read ten links. More and more of them now read one answer: ChatGPT's, or the AI Overview at the top of Google.
If your product isn't in that answer, the buyer never hears about you. This guide covers where those answers come from and what you can do to show up in them.
AI answers are already everywhere
In October 2026 we checked 52 Google searches about Reddit marketing and Reddit tools with DataForSEO. Every one of them showed an AI Overview above the regular results. In an earlier check of 16 founder questions, Google's AI Overview cited a Reddit thread on 10 of them.
That isn't an accident. Google and Reddit signed a data deal in February 2024, and OpenAI and Reddit announced a partnership in May 2024. Reddit threads are one of the main places AI answers learn what real people recommend.
Where AI answers get their recommendations
AI answers summarise sources they trust for the question. For "which product should I use" questions, those are usually:
- Discussions, above all Reddit threads where people compare options and say what worked for them.
- Lists and comparisons, like "best X for Y" articles and review sites.
- The product's own website, when it says clearly what the product does and who it's for.
- Pages that already rank in Google for the question.
You can't write the AI's answer. You can make sure the sources it reads mention you, accurately.
Six steps to get recommended
1. Say plainly what you are on your own site
AI answers lift clear sentences. Put one on your homepage that says what the product is, who it's for and what it costs, in the words a buyer would use: "Rentwise is a rent tracking app for landlords with one to ten units, from $9 a month." Vague taglines don't get quoted.
2. Find the questions your buyers ask
Write down the five to ten questions someone asks right before buying a product like yours. Use their words, not yours: "best way to track rent without a spreadsheet", not "property finance management platform".
3. See what the AI says today
Ask each question in ChatGPT, Perplexity and Google. Note which products are named and which sources are linked. Those sources are your target list. Repeat this every month.
4. Show up in the Reddit threads that already rank
Search Google for your question plus "reddit". The threads on the first page are the ones Google trusts, and often the ones its AI answer cites. Where your product genuinely answers the question, add a helpful comment that says what you use it for. Follow each subreddit's rules on mentioning products. Our guide to Reddit's self-promotion rules covers what's allowed.
One good comment in a thread that ranks keeps working for months: it's read by people searching Google, and it's read by the AI answering them.
5. Get onto the lists
Find the "best X" articles that rank for your questions and ask the authors to consider your product. Offer a free account so they can try it. Small, honest lists are easier to get onto than big ones, and AI answers read both.
6. Be consistent everywhere
Use the same product name and the same one-line description on your site, your app store pages, your social profiles and anywhere you're listed. Mixed names and descriptions make it harder for an AI answer to connect the mentions to you.
What doesn't work
- Posting the same promotion across many subreddits. Most of it gets filtered. In our sample of 1,000 recent posts in 10 founder subreddits, 63% didn't stay up.
- Fake reviews and fake threads. They break platform rules and get removed, and a removed thread recommends nobody.
- Keyword-stuffed pages. AI answers quote clear sentences, not lists of keywords.
Measure where you stand
The Reddit brand presence analyzer shows where your product is already mentioned on Reddit. The Google brand visibility checker shows whether people searching for your name find you. Run both before you start and again after a month.
RedSeed does step 4 for you: it finds the Reddit threads where people ask for what you sell and recommends your product there, from accounts with history in each subreddit.